Marketers have been doubtful about whether an email is sufficient enough for today’s profound marketing requirements or not. In recent times, the world has seen many different types of digital marketing tactics making strides such as social media marketing, mobile marketing, and more.
As per several digital marketers, the doomsday for email marketing was near. Nevertheless, after the COVID-19 pandemic brought the world economy to its knees, affecting millions of businesses across the globe, many digital marketing trends have shifted. Many businesses have restructured their marketing strategy to connect with their target audience online in a more effective manner. Digital marketers were surprised to see that several companies were able to increase their return on investment (ROI) by integrating email marketing strategies into their marketing plans.
You can’t plow ahead and devise an email marketing strategy without knowing and understanding the latest email marketing trends. For that, we have compiled a list of the most important email marketing trends of 2022 that every marketer must be aware of this year and beyond. Read on to find out what they are!
Personalization and Hyper-Segmentation
Gone are the days when a single weekly email blast was sufficient for the entire subscriber list. As per many digital marketers, personalization and segmentation are now integral parts of devising an email marketing strategy. It’s all about sending the right users the right content at the right time. For instance, a customer normally buys a product at around 5 PM. Your best bet is to send emails at that specific time of day.
To keep customers engaged and interested, you need to personalize the content of your emails. In 2022, one of the major challenges would be to gather important data about customers, mostly because the third-party cookies are coming to an end. Marketers now need to resort to other ways to collect information.
Content Generated by Users
This is another email-marketing trend that is making the rounds lately. The content generated by users entails all the content the customers create about your products or services. This can be anything ranging from a product review video, a product or service recommendation blog, even a picture of a client using your product. This is an excellent way to boost the trust of your potential clients and promote your products or services with less effort.
Some of the best ways to include user-generated content into your email marketing strategy are by sending vouchers in exchange for reviews, collaborating with influencers, or hosting a contest on one of your social media platforms.
Whenever a customer buys a product, they expect the best results out of it. Something authentic and reliable. Therefore, every customer’s buying journey begins with the buyer looking at the recommendations, comments, and reviews from other customers.
Social proof can be anything ranging from product reviews, testimonials, to a list of all your loyal customers. These social proofs act like pieces of evidence for potential customers that they can trust your brand and get the best out of your products or services.
Given that most customers search for products or services on their smartphones, marketers must keep that in mind while implementing any marketing strategy.
When it comes to email marketing, as per the stats, more than 75% of smartphone users use their phones to check their email. However, most businesses have not yet taken into account these staggering numbers. So much so that even after the majority of customers are viewing emails on their phones, only 12% or fewer emails are fully optimized for such devices. In order to gain fruitful results from your email marketing campaign, you must optimize your newsletters for mobile phones and other types of handheld devices.
Email marketing has changed drastically over time due to evolving regulations, emerging technologies, and multiple other factors. To make sure you are ahead of the competition, you need to stay up to date on the latest email marketing trends.
Besides that, make sure you are implementing technologies and tools that will aid in the success of your email marketing strategy. You can use tools like Mailchimp and HubSpot, but make sure you have a reliable internet connection in a place like the one offered by HughesNet to use these tools effectively.