The fashion industry has made great advances in the last few years towards inclusivity and diversity, embracing body positivity and meeting the needs of everyone. Fashion to Figure (FTF) is a company that has been essential to this movement. By providing fashionable clothing made especially for plus-size ladies, FTF has carved itself a distinct niche in the fashion industry. This article explores Fashion to Figure’s uplifting journey and demonstrates its dedication to altering fashion norms.
A Company with a Vision: In 2004, the great-grandsons of Lena Bryant, the pioneering force behind the renowned Lane Bryant label, created Fashion to Figure. The creators of FTF wanted to build a company that would empower and promote women of all sizes after realising that there were few trendy options for plus-size women. They wanted to make sure that plus-size women could buy clothes that fit well, expressed their individual styles, and gave them a sense of confidence.
Collections that are fashion-forward and inclusive: FTF is recognised for its collections that are fashion-forward and suitable for a variety of events and styles. FTF provides a wide range of wardrobe alternatives for plus-size ladies, including stylish workplace clothes, comfortable weekend wear, and elegant evening gowns. With apparel available in sizes 12 to 36, the company is committed to provide inclusive sizing, making it possible for women of all shapes and sizes to discover outfits that fit them.
Embracing Body Positivity: Fashion to Figure has been a leader in the body positivity movement, working to challenge outmoded fashion standards and alter cultural conceptions of what is beautiful. In their advertisements and on their website, the brand uses a variety of models with various body types, racial backgrounds, and races. FTF has established itself as a powerful voice in the fashion business by exposing real women and encouraging self-love.
Collaboration and Influencer Partnerships: FTF has successfully partnered with a number of well-known figures and fashion icons to spread their inclusive message. The company has furthered its reach and broadened its product offerings by teaming up with plus-size models and style icons. These partnerships not only provide the company new insights, but they also help plus-size women feel more connected to one another.
Experience in-store and online: Fashion to Figure has actual storefronts and an e-commerce website, giving customers easy options for buying. Customers can obtain specialised styling guidance and try on garments to discover the ideal fit in their physical stores’ friendly environments. Customers can browse the large variety from the comfort of their homes thanks to the user-friendly and accessible online store.
In the fashion business, Fashion to Figure has become a trailblazer by promoting plus-size women’s rights and changing beauty ideals. FTF has developed a potent platform that allows women to love their bodies and express their individual styles through their dedication to providing fashionable and accessible clothes, encouraging body positivity, and engaging with their community. Fashion to Figure is a powerful force that ensures plus-size fashion is no longer an afterthought but a dynamic and essential part of the fashion landscape as the fashion industry develops.