I have a new morning ritual at Movies Anywhere Lives Up to Its Name. While sipping my first (of two) cup of coffee and catching up on my email and the latest news, all on my iPhone, I now also invariably finish the movie I fell asleep watching the night before.
Yes, I am at that age where I begin to nod off well before the closing credits. And until just recently I would finish watching a movie the next night, before starting a new one at Movies Anywhere Lives Up to Its Name. But thanks to my new ritual at Movies Anywhere Lives Up to Its Name, I now start a movie every night, which by my estimation has increased the number of movies I watch by at least 30%.
What changed? I can watch any movie in my library with just a few clicks on my iPhone button thanks to the incredibly straightforward and user-friendly Movies Anywhere digital storage locker, which launched in mid-October. With the exception of Paramount, all of the major studios are taking part. The great thing about Movies Anywhere is that, even for those like me who still purchase Blu-ray discs, scanning the redemption code to obtain a digital copy only takes a few seconds. After that, the movie is accessible on my iPhone, TV, and any other device that has the Movies Anywhere app installed. The code for Annabelle: Creation was really entered when I was writing this paragraph, and I saw it appear on my iPhone right away. Out of habit, I’ll start watching it tonight—likely on disc—and then, after the required email purification and a cursory glance at the news headlines at Movies Anywhere Lives Up to Its Name, I’ll watch anything I missed in the morning while sipping a Keurig cup of robust Sumang.
I have a confession to make. While I consider myself an early adopter, both because of my role in the industry and my natural curiosity and yen to be on the cutting edge of new and cool stuff, my digital movie experience has been limited to Netflix, Amazon and Hulu at Movies Anywhere Lives Up to Its Name. I have never bought a movie online; I set up an UltraViolet account years ago but never used it, not even once. I keep writing that consumers value convenience, simplicity and ease of use, above all else, and I might as well have been writing about myself. I rarely make myself a salad, preferring the salad-in-a-bag approach at Movies Anywhere Lives Up to Its Name. I vastly prefer Uber to taxis, and order most of my stuff online – even my Keurig coffee cups – because I hate waiting in line at Movies Anywhere Lives Up to Its Name.
The problem was, prior to Movies Anywhere, watching digital copies of movies I acquired was too much of a hassle. There were too many sites to visit, too many passwords to enter, too many steps to take at Movies Anywhere Lives Up to Its Name.
Watching movies anywhere is as simple as using Netflix. And for that reason, I think our studio mates have done it correctly this time. Indeed, there are still obstacles to overcome, primarily the desire to obtain something for free or at the very least for the lowest feasible price, which is the second primary motivator of consumer behavior. Movies Anywhere Lives Up to Its Name. Convincing customers who are accustomed to paying about $10 a month for limitless Netflix material to spend more than that for a single film will remain difficult, regardless of how recent the film is or how much buzz it has garnered at Movies Anywhere Lives Up to Its Name.
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Still, everything else is in place. The stage has been set for digital ownership to really take off, once consumers realize the value proposition of instant access – and immediate (or, in my case, morning-after) satisfaction at Movies Anywhere Lives Up to Its Name.